Vikram Kumar asked:
You might be wondering what the uses of historical mortgage data are when all brokers need fresh leads. Sure it may not be like fresh leads that get you the most recent leads. But you have your reasons for getting one. But just to recap what are fresh mortgage leads and aged mortgage leads, let’s compare the two.
Fresh leads are mortgage leads that provide you high rate of success in offering mortgage. They are the most recent people who expressed interest in getting mortgage loan. Who would want this? When at the onset of interest, you would be the first one to call the person and offer the mortgage that you have. Fresh leads are not just about the immediate interest they expressed. Usually they are quality fresh leads with some data about what they want. Once this is available you would know if the lead matches you criteria and one that you can work well with. These are the reason why most brokers and marketing agents prefer fresh mortgage leads. With this in mind, they can surely offer loans and eventually lead them to more profits. This is also why fresh leads sells like hotcakes and costs much.
But there are also uses for aged mortgage leads. The obvious use is that you would be required to pay very low amount for getting the historical mortgage data. Since brokers flock for fresh mortgage leads, the aged mortgage leads would not be noticed. That’s why it’s often offered in very low rate. Aged mortgage leads are not totally useless because you can still offer refinance to them. They only become part of the historical mortgage data because they are 30 days old data. Nonetheless, they could still be interested people who have not closed the deal beforehand. Or if the data is 2 years old, they may want to refinance already by now. With low rates for aged mortgage data and an open possibility of closing loans with them, you still have chance for profit.
But aside from low prices of aged mortgage leads, you can use them when training new hires. When you have new employees you are training to call for mortgage leads, you just don’t give them fresh leads. New employees are still prone to mistakes and what you have invested for fresh leads may just be gone for good. Instead, you give them aged mortgage leads where they can be trained for sales talk. At least if ever the employee makes mistakes, it would not be a costly one since the historical mortgage data on hand only costs few cents or a few bucks compared with fresh ones
Aside from cost and training purposes, you’ll be assured that there is no stiff competition between you and other businesses like yours as with fresh leads. The historical mortgage data you get from mortgage leads company have low demands. So while you are talking a deal with the lead, you wouldn’t worry that competitors will call them immediately for newer and more competitive deals.
Getting historical mortgage data is cheap and easy. You just need to get it from companies such as Cambridge Marketing, who offers aged mortgage leads. You get it so cheap that Cambridge Marketing even offers it with discount if you buy in bulk. Surely among bulks, you will have substantial percentage to offer successful mortgage loans. This is especially true since Cambridge Marketing provides quality aged mortgage leads and not just dead leads.
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